Privacy Policy

Last updated: December 20, 2024

Introduction

Lucid Representation (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect any personal information you provide when using our website (lucidrep.com) or engaging with our services.

Who We Are

We are Lucid Representation, a London-based photographic and production agency. Our registered office is located in London, United Kingdom. For privacy matters, you can contact us at hello@lucidrep.com or +44 (0) 20 7732 6436.

Information We Collect

We may collect and process the following information:

• Information you provide by filling in forms on our website
• Contact details including your name, email address, and phone number when you contact us
• Details of your visits to our website including, but not limited to, traffic data, location data, and other communication data
• Information necessary for managing client relationships and providing our photography and production services

Analytics and Third-Party Services

We use the following services to analyze website usage and manage communications:

• Google Analytics 4: We use Google Analytics 4 to understand how visitors interact with our website. This service collects anonymous information about your visit, including:
  • Pages you visit and how long you spend on them
  • Your approximate geographic location
  • The device and browser you use
  • Referral sources
• Cloudflare Analytics: We use Cloudflare Analytics to monitor website performance and security. This service collects anonymous data about:
  • Page load times
  • Browser types
  • Bot detection
  • Security threats
• Sendy: We use Sendy for email newsletter subscriptions. When you subscribe, we collect:
  • Your email address
  • Name (if provided)
  • Subscription preferences

How We Use Your Information

We use your information for the following purposes:

• To provide and manage our photography and production services
• To respond to your inquiries and communicate with you
• To manage our client relationships
• To improve our website and services through analytics
• To send newsletters and updates (if you’ve subscribed)
• To comply with legal obligations

Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract performance: When processing is necessary for contracts we have with you
• Legitimate interests: When processing is necessary for our legitimate business interests
• Consent: When you have given clear consent for specific processing purposes
• Legal obligation: When processing is necessary to comply with our legal obligations

Data Sharing and Transfers

We may share your personal information with:

• Our trusted service providers (Google, Cloudflare, and Sendy) who assist in operating our business
• Our artists and production partners when necessary for service delivery
• Legal authorities when required by law

Any data transfers outside the UK or EEA will be protected by appropriate safeguards, namely the UK/EU Standard Contractual Clauses.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed unlawfully. Access to your personal data is limited to those employees, agents, and contractors who have a business need to know.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Rights

Under GDPR and UK data protection law, you have the following rights:

• Access your personal data
• Correct inaccurate personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Withdraw consent where we rely on consent to process your data

To exercise any of these rights, please contact us at hello@lucidrep.com.

Cookies

Our website uses cookies and similar technologies from Google Analytics 4, Cloudflare Analytics, and Sendy. These help us understand how you use our site and improve our services. You can control cookies through your browser settings.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Complaints

If you have concerns about how we handle your personal data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.