Photo © Claire Pepper

Photo © Lucid Representation

Lucid Representation is a London-based agency, working across commercial portraits, lifestyle, food, interiors, still life and travel photography.

We represent photographers who are not just creative and hardworking, but who also are a pleasure to work with. We love what we do, and aim to make every job a great shoot experience – with fantastic end results.

We offer a full production service and can take care of all aspects of shoot production, both in the UK and overseas via our network of trusted contacts. From location scouting to model casting, sourcing the perfect props to building sets, we ensure all jobs run smoothly, on time and on budget. No matter the size of the production, we give the same amount of care and consideration to every shoot and believe that’s reflected in our number of repeat clients. We’re proud of the work we create: attention to detail and assembling the right team are key to our bespoke approach to each and every brief.

Contact Hat to find out more about any of our services on 020 7732 6436 or hat@lucidrep.com



Just some of our clients

  • BBC
  • CP+B
  • Octopus Books
  • Grey
  • Hodder
  • Mothercare
  • VCCP
  • Syneos
  • John Brown
  • Harper Collins
  • M&S
  • M&C Saatchi
  • Northstar
  • Harrods
  • Sip Smith
  • London Power
  • Mother
  • KFC
  • Waitrose
  • Adam & Eve DDB
  • Leo Burnett
  • Ogilvy & Mather
  • Publicis
  • Quadrille
  • Stylist
  • Saatchi X
  • White Company
  • Curious
  • Caffe Nero
  • BBH
  • Molton Brown
  • Unilever