Photo © Claire Pepper

Photo © Lucid Representation

Lucid Representation is a UK based photographic and production agency, working with clients in food, commercial portraits, lifestyle, interiors, still life and travel photography.

We represent photographers who are not just creative and hardworking, but who also are a pleasure to work with, shooting both motion and stills. We love what we do, and aim to make every job a great shoot experience – with fantastic end results.

We offer a full production service and can take care of all aspects of shoot production, both in the UK and overseas via our network of trusted contacts. From location scouting to model casting, sourcing the perfect props to building sets, we ensure all jobs run smoothly, on time and on budget. No matter the size of the production, we give the same amount of care and consideration to every shoot and believe that’s reflected in our number of repeat clients. We’re proud of the work we create: attention to detail and assembling the right team are key to our bespoke approach to each and every brief.

We also work in a sustainable and eco friendly way where ever possible – you can see more about that here: Our Green Policy
Contact Hat to find out more about any of our services on 020 7732 6436 or hat@lucidrep.com




Amy Dawson – Avanti








Alice Douglas – AD Acupuncture

You are one of our suppliers who just ‘gets it’.
You and the team make our work effortlessly easy and fully align with our brand values which is always a win. A real pleasure!


I am so pleased with the end result. Thank you for encouraging me to do something so different. I couldn’t be more pleased that we decided to do something new and cool instead of following tradition, it suits the brand so much more!

You’ve been great to work with!