Yuki Sugiura – Waitrose

When we’re talking about over six months of shooting time for one project – you know it’s going to be a big one. Yuki Sugiura was asked to shoot around 300 products as part of the relaunch of the Waitrose No.1 range. The new photography direction is being used across all channels including in-store, online, and across ATL, social, and publications and we were so proud that Yuki was chosen to bring this recent rebrand to life.